!URL
https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/Have_you_tested_your_strategy_lately_2711

!Description
Have you tested your strategy lately?
Ten timeless tests can help you kick the tires on your strategy, and kick up the level of strategic dialogue throughout your company.

JANUARY 2011 • Chris Bradley, Martin Hirt, and Sven Smit

Source: Strategy Practice
testing strategies article, beating the market, Strategy
In This Article

    * Exhibit 1: Most companies’ strategies pass fewer than four of the ten tests.
    * Test 1: Will your strategy beat the market?
    * Exhibit 2: Markets drive a reversion to mean performance.
    * Test 2: Does your strategy tap a true source of advantage?
    * Test 3: Is your strategy granular about where to compete?
    * Test 4: Does your strategy put you ahead of trends?
    * Test 5: Does your strategy rest on privileged insights?
    * Sidebar: The insight deficit
    * Test 6: Does your strategy embrace uncertainty?
    * Test 7: Does your strategy balance commitment and flexibility?
    * Test 8: Is your strategy contaminated by bias?
    * Test 9
bag
business_public
created
Thu, 06 Jan 2011 20:20:11 GMT
creator
dirkjan
modified
Thu, 06 Jan 2011 20:20:11 GMT
modifier
dirkjan
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business
mbi
creator
dirkjan